A Conversation with Euro Properties CEO
Euro Properties is a full service development firm that specializes in the global investment, development and marketing of prime residential and mixed-use projects. In the last two years, we have been active in the Unites States market, investing in four properties in opportune Northeast locations: Connecticut, Long Island and Manhattan. Here our chief executive officer, Mr. Que Yau Neo, discusses our company’s unique development approach, market selection and what’s coming stateside in 2015.
Euro Properties has completed projects in very prestigious areas around the world. How do you choose where to develop, and why is now the right time to develop a project in New York?
We find real estate to be very much a local — or a regional – business. We, of course, have roots and our base here in Asia, but when scouting new markets, we conduct a great deal of prospective research. Additionally, we partner and collaborate with teams local to where our projects are situated to wholly and intimately understand the local market before we really jump in. This enables us to deliver what we believe to be a true Euro Properties product: homes that unite convenience and comfort, and encompassing the finest details of a bespoke product.
Over five years ago, we began studying the New York market for opportunities. Thanks to our research and diligence, we decided that now was the right time and place to invest. The way we work means that we are consistently able to thoughtfully develop properties in key areas – this is one such example.
As a “thoughtful” developer, how do your projects around the world reflect this sentiment?
Ultimately, our concern is with meeting the user’s needs and we achieve this through our design, our partners and our careful attention to each and every property. We aim to create enduring value and our single and multifamily projects reflect this. We strive to consistently deliver homes that are well-designed and suited to their surroundings, be it urban or rural. For example, in the US, our single-family development in the exclusive Indian Harbor Association in Greenwich, Connecticut, both honors the home’s beautiful original structure, and incorporates elements to ensure comfortable and pleasant modern living. We’re building an additional wing and introduced refined and considerate features to enhance and complement the owners’ lives, such as gracious layouts with water views from every bedroom, fully integrated home automation and security systems, and top-of-the-line fixtures and finishes. Now over in Singapore, CuBik, one of our multifamily projects, unites sophistication and function, allowing for modern features to satisfy our residents’ desire for environmentally conscious, modern living – yet maintain the attentive details for optimal living with which we embellish each and every home, down to the Grohe and TOTO bathroom fixtures and accessories, in this case.
And let’s revisit your US projects, being that they are the most recent. Can you speak a bit more about those?
Of course! We have employed our thoughtful approach to developments in New Caanan and Greenwich Connecticut, Long Island and, soon, the New York City market. With each of these projects, we demonstrate our commitment to producing insightful premium and custom work and to enhance the user’s lifestyle in a more interesting way. Our New Caanan property customizes an exemplary living experience with outstanding amenities, a 9,244 square foot home, guest cottage and unique sports pavilion. It’s an ideal example of our bespoke product, yet, like others, remains comfortable and convenient to the user.
Will Euro Properties expand its reach into the Unites States beyond the Northeast?
Euro Properties has a global outlook with international reach and I am very fortunate to have a very strong team to support our round the world operations. We are always on the lookout for projects where we can create an excellent product in a highly desirable location that our clients and users will appreciate and enjoy.